I’m a huge fan of AMC’s Mad Men. Partially for John Hamm but mainly because as a marketing devotee, I love how they intertwine the 1960s brands with “cutting edge” mediums – like TV!

A recent article on eMarketer looks at how grocers believe they will spend their resources and ad budgets in the next five years. The survey shows changes ahead; however, current activities are still somewhat traditional.

Digital media is the ultimate five-year goal for grocers. The article cites research that shows three-quarters of the surveyed U.S. grocery retail executives would use print media this year, but only 17% expected to do so by 2017. However, social media is expected to grow significantly – from 12% in 2012 to 65% in the next five years. Odds are that new opportunities will emerge by 2017, but the current trend is moving toward digital and a converged consumer experience – tactics that would defy Mad Men’s Sterling, Cooper, Draper, Pryce.